I provide the broad spectrum of service essential to maximizing my clients' investments of time, energy and resources in their websites.
- planning and information design
- visual layout and html coding
- server side application and database design
If you are creating a new site or updating an existing site, I can help you make the important planning, design and technical decisions to ensure that your site is:
- attractive and effective
- fast and easy to use
- search-engine friendly and easy to find
- "future-proof" coded to valid standards
- easy to expand and maintain employing "best practices" in coding
- compliant with W3C accessibility criteria
Some basic services I provide are website creation and maintenance, server-side database programming, content management, search engine optimization (SEO), communication tools (blogging, forums, chat, google mapping, etc.), internationalization (foreign language) and localization (regional variations).
I am inspired by collaborating with people to understand their vision and help them express it effectively using the new avenues and intersections of communication available with web technologies. The opportunity to learn and tackle tough problems is what I love about my work.
I learn about your vision and work with you to develop a practical web strategy to help you accomplish it. Together, we will draw out a specific set of messages that can be organized into a clear and coherent expression of that vision.
Navigation and pageflow will be structured to convey the central messages of your site simply and effectively. Imagery and graphic design is employed to communicate not to decorate. Text copy will be reviewed for clarity and to make sure it is search-engine friendly incorporating targeted key words and key phrases when necessary.
I write hand-coded HTML that uses CSS to separate the document structure (paragraphs, headings, lists, etc.) from the presentation information (color, font size, positioning, etc.). I produce high quality code that is easy to read, is commented appropriately, and conforms to standards (W3C validation). Importantly, Web Accessibility is always kept in mind at both the design and coding stages of your project.
For sites with dynamic or multilingual content, I can help you choose a content management system (CMS). I am biased towards choosing an open source CMS such as OpenCMS (database-driven) or Apache Lenya (XML-driven). If a CMS cannot meet your needs, I will happily help you design a custom solution. Please see my resume page for details on my strengths in server-side technologies.
I would love to discuss with you how I can apply my extensive experience to help you or your organization make the most of the time and energy invested in your website. I would welcome an opportunity to provide a detailed quote including design mockups if applicable for any current or upcoming projects. Please feel free to contact me by phone, email or by post.
Travis McCauley | (416) 537-6465
216 Melita Ave. Toronto, ON M6G 2A2